Zara Larsson to Host Ellesse Shoppable Digital Concert

Zara Larsson, the Swedish singer, is slated to give a live concert on TikTok in collaboration with the Italian sportswear company Ellesse, after the label’s revelation that she will also be its brand ambassador.

Larsson, who has over six million worldwide Spotify plays, will model the brand’s newest collection in both digital and physical formats as the face of its autumn/winter 2021 campaign. According to Ellesse, the collection is a “refreshing approach to product design” because it is set in Perugia, Italy, the brand’s homeland.

The musician will give a live-streamed concert on the social media app TikTok on October 1, with interactive purchase possibilities built into the platform. Larsson’s most recent album, Poster Girl, will be celebrated during the performance, which will have backgrounds that complement each song to create an immersive digital experience. While watching the show, viewers will be able to explore and purchase each item in the new collection.

As part of their collaboration, an extra spring/summer 2022 collection will be released after the autumn/winter campaign. Zara Larsson will co-design the forthcoming capsule line, extending the two’s collaboration.